The Upper Mississippi River Valley offers a naturally majestic backdrop to a region brimming with resources and opportunities. In 2009 La Crosse was named a “Best Place to Live” by the U.S. News & World Report and a “Best Green Place” by Country Home Magazine, while the La Crosse/Winona area was ranked a “Most Secure Place to Live Among Small Towns” by Farmer’s Insurance Group.

With an average July temperature of 81°F and an average January temperature of 6°F, area residents enjoy a diverse range of activities only experienced through a full rotation of the four seasons. From hiking, biking, camping and canoeing in the summer to skiing, snowmobiling and ice fishing in the winter, our region prides itself on an active outdoor culture.

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